• is effective (performance is improved)
• is efficient (occurs over the shortest period possible, focusing only on the 'need to know')
• is engaging (immerses the learner in a experience that captures the learner's attention)

Our learning tools are fashioned to facilitate a rich learning experience. Each learning tool is a module of well-defined information and exercises presented in a dynamic, interactive format. The learning tools are underpinned by Bandura's learning theory, Roger's Diffusion theory, Csikszentmihalyi's Flow theory and the concept of internet time - the convenience of immediate availability.

The prototypes of each learning tool are freely available. Commercial products are developed through the feedback of those using the tools.