The processA series of steps or actions taken to achieve a particular outcome, often repeatable and structured. A process is like a recipe, guiding each step to create a consistent result. of creating a new categoryA grouping or classification based on shared characteristics, helping to organize and make sense of information. A category is like a folder in a filing system, where similar items are grouped together for easy access. in a market or field, often by defining unique characteristics or benefits. Category designThe intentional planning and creation of a structure or system, often balancing aesthetics, functionality, and purpose. Design is like drawing a blueprint—it gives shape to an idea before building it. is like carving a new path in a forest, creating a distinct route others may follow.